In today’s post, I want to share a video with you and I hope that you’ll share your thoughts with me after you’ve seen it. You see, this is very much a work in progress. It’s probably one of the least planned and least professionally made videos I’ve ever published, but the subject is one that’s very important to me and about wich I just needed to share some thoughts.

What it really comes down to is that I’m working on finding a way to bring good, solid marketing skills and authenticity, honesty and integrity together in my marketing messages.  Watch the video below to see exactly what I’m on about:

I already wrote about the meaning (and importance) of the so-called Free Line – the line that separates the stuff you give away for free from the stuff you charge for. In recent research, I’ve come across two different concepts, that both work effectively, but treat the free line very differently.

This post is about those two methods and how you can implement them in your own marketing.

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Just a quick post: I was over at the Traffic Café and saw something I just had to re-blog, because I like it so much. By the way, if you haven’t already, go over to the Traffic Café and subscribe to that blog. It’s one of the gems out there, run by Jonathan Gunson, who gave this awesome interview here on RQR, not too long ago.

Anyway, on to the actual topic. About once a month, something or other happens, that gets a lot of people all worried about the “end of online marketing”! Be it a new feature Google introduces (personalized search, anybody?), some rules changing (e.g. new Facebook advertisement rules), marketer’s accounts getting banned (AdWords, Blogger,…) or anything else along those lines. Whenever something like that happens, you can count on a lot of wailing about how the days of making easy money online are finally counted etc. etc.

Well, here’s an interesting counter-argument:

If you’re on any Internet marketing mailing lists, then you’ve almost certainly received at least one offer for an “Offline Gold” type of product. It seems that everyone’s promoting one of those, lately. The premise of these products can be summarized as follows: Find small to medium local businesses with crappy websites and offer them your services for doing some SEO, website optimization, setting up forms for lead-capture etc. In other words: Bring your online marketing skills offline and charge a premium fee for it.

Sounds like a great plan, right? I made a video in which I’m being a total spoil-sport talking about some of the real-life implications of starting a web design and optimization service like this. I also offer some useful advice for anyone who wants to give this method a try.

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The feared “duplicate content penalty” is a subject that keeps popping up whenever people are discussing SEO, link building and particularly article marketing. I already published a short post on this subject, including a video showing a Google representative stating, in no uncertain terms, that there is no such thing as a duplicate content penalty. In this post, I want to take a different angle and offer a possible explanation for why the myth about the dcp is such a pervasive one.

I have a confession to make: There are several products sitting on my hard drive that I wanted to review on this blog, but never got around to it. Actually, “never got around to it” doesn’t describe the real issue. I didn’t want to review these products once I had a closer look at them.

In this post, I explain a big problem I see with “Make Money Online” guides and what I want to change on RQR because of this. Also, in case you’re wondering why I didn’t post for a long time, I’ll briefly explain at the end of this post.