Welcome to my second post covering an aspect of psychology in the selling process. This time, we’ll take a closer look at social proof, undoubtedly one of the most crucial and most powerful principles, underlying many methods of persuasion.

Read on to see what social proof is all about and how it’s used in marketing to make people buy, buy, buy…

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This is the first entry in a series of posts I’ll be doing about sales psychology. This won’t be a series of consecutive posts but rather a subject that I’ll post about from time to time. In the series, you’ll learn about specific techniques that can be used to increase sales and conversions. Once you’ve read about them, you’ll soon recognize them in many advertising campaigns online and off.

To start off, I want to introduce an easily exploitable psychological bias called the commitment bias.

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An upsell is when you offer extensions, expansions, “gold-memberships” or related products to your customers. Often this is done right after the initial purchase (instant upsell) and the reason upsells are so popular is that they often work. A customer who has just agreed to buy your initial offer is quite likely to be willing to shell out a little more cash for the next offer as well. In my reviews, I rate upsells and especially instant upsells as scammy. In this article, I explain why.

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