March 5th, 2010 — RQR Basics
Split-testing, sometimes also called A/B testing, is the process of testing two or more variations of a webpage against each other in order to determine which one performs better. The goal of split testing is simply to find out how to structure your page so that you can get more clicks, more conversions, more sign-ups or whatever else may be the purpose of the site.
Read on for to learn how and what to test.
March 3rd, 2010 — General, RQR Basics
Market research is usually concerned with the demographics of a market, the amount and kind of competition you can expect, evaluation of what type of content and delivery the target demographic responds to etc.
For this article, I want to take the market research down a notch and present you a very simple, very basic research “method” that you should be applying on a regular basis as an online marketer. Especially if you are new to this game.
January 2nd, 2010 — RQR Basics
Someone asked me about affiliate banners in WordPress and I thought this might be an interesting subject for many who are just starting out with this whole affiliate marketing business.
Below, you find two short videos explaining everything you need to know about how to add affiliate banners to your WordPress blog. The first video covers the very basics and the second video goes into a little more detail, showing you how to cloak the banner-links, how to make your own banners (in case none are provided) and how to add a banner to the sidebar.
Part 1
I hope you find them useful.
All the best,
P.S.: For good measure, here’s a banner:
December 31st, 2009 — RQR Basics, SEO
This post covers the most important basics you need to know about backlinks. Getting backlinks to your web pages is an essential part of search engine optimization (particularly for Google). However, not all backlinks are equal. In this post, I describe the three things that matter most, in terms of backlinks. These three factors are: Amount, value and anchor text.
December 5th, 2009 — Keyword Research, RQR Basics
Match types are very important for any kind of keyword research. I see many questions regarding the different match types in the forums I frequent and I have even seen some seasoned Internet marketers offer confusing or plain misleading explanations of what the match types mean.
Today’s post features the most simple, easy to understand and straight-forward explanation of Broad Match, Phrase Match and Exact Match you’ll ever find. Plus, it’s presented in text as well as in a video. This post will clear up any questions about this important subject you may have.
October 23rd, 2009 — RQR Basics, SEO
In this article, you’ll find all the basic information concerning SEO or Search Engine Optimization. If you are new to this subject, you might have noticed that there is a huge wealth of information of SEO available online and it can be quite overwhelming. In this article, I explain only the most essential, bare-bones factors for optimizing web-pages. In other words: Everything you need to know to start out and nothing more.
October 19th, 2009 — Affiliate Marketing, RQR Basics
Affiliate marketing is probably the number one thing that most internet marketers do to make money. As you might have already read in the RQR Glossary, affiliate marketing comes down to promoting and selling someone else’s products in exchange for commissions for every sale made. In this RQR Basics article, you’ll find a more in-depth explanation of what affiliate marketing is and how to get into it.
October 17th, 2009 — RQR Basics, article marketing
In a nutshell, article marketing is the practice of promoting a website or a product by writing articles and submitting them all over the internet. Read up on all the background info on article marketing, the benefits and drawbacks and why you should (or shouldn’t) start with it.
