Dear Internet marketers and marketing “Gurus”, please, please stop using the Video Boss formula for your pre-launch videos. I don’t know about you, but I just can’t take it anymore.

Case in point: The new Product Launch Formula videos by Jeff Walker.

Okay, I guess I know where this is coming from. It’s the same with the launches in general. Why does every marketer use the same kind of pre-launch process, the same kind of build-up, the same kind of hype generation? Because it works…

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The feared “duplicate content penalty” is a subject that keeps popping up whenever people are discussing SEO, link building and particularly article marketing. I already published a short post on this subject, including a video showing a Google representative stating, in no uncertain terms, that there is no such thing as a duplicate content penalty. In this post, I want to take a different angle and offer a possible explanation for why the myth about the dcp is such a pervasive one.

A while back, I made a video series about article spinning. A few forum-discussions on the topic as well as the fact that I have been on the receiving end of some spun articles lately, inspired me to make the video you can find below. If you saw my three tips on how to make use of spinning syntax, you already know that I never spin the entire article content. This is also explained a bit further in this video:

As mentioned in the video, I’d love to hear what your take on this whole content spinning thing is and if your experience has been different from mine, I’d be very interested to know in learning more about it.

Cheers,

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Every Friday, I list all of the best sites, articles, and cool stuff I found online about online marketing. The emphasis here is on quality over quantity, so you might not find a ton of links, but their all worth following.

See this weeks selection after the break.

Original Image by Tony Barros

In the video linked below, Greg Grothaus from Google clears up some misconceptions about duplicate content. You might have seen some general “panic” about duplicate content and the alleged penalty that you receive in search engine listings if you use duplicate content. There are a lot of rumours and wrong ideas floating around on the web, concerning duplicate content. In the video below, you can get some clarification, straight from the horse’s mouth, so to speak: