If you’re on any Internet marketing mailing lists, then you’ve almost certainly received at least one offer for an “Offline Gold” type of product. It seems that everyone’s promoting one of those, lately. The premise of these products can be summarized as follows: Find small to medium local businesses with crappy websites and offer them your services for doing some SEO, website optimization, setting up forms for lead-capture etc. In other words: Bring your online marketing skills offline and charge a premium fee for it.

Sounds like a great plan, right? I made a video in which I’m being a total spoil-sport talking about some of the real-life implications of starting a web design and optimization service like this. I also offer some useful advice for anyone who wants to give this method a try.

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• offline business marketing

This is just a quick update:

Although I already have a video on my About RichQuickReview page, I decided to make another one. I took a slightly different approach this time and decided to do a “live” screencast where I show exactly what the problem with most Internet marketing “review” sites is and why I call the posts you find there “airquotes-reviews”.

Here’s the new video:

I’d love to know what you think of this.

Not sure yet, if I’ll replace the existing video or put this one somewhere else. I’m still not 100% satisfied with the result, so I think I’ll just keep making “About RQR” videos periodically until I’m fully satisfied.

Cheers,

P.S.: Some big updates are under way. I’m currently reviewing Web2Mayhem and you can see some of my videos on my YouTube channel already.