Automation software for Internet marketing purposes: It’s all the rage right now, and has been for quite a while. There are numerous offers for programs that will automate all kinds of tasks from distributing articles, videos or bookmarks to completely creating or re-writing content (shudder). Look at a few discussion threads about automation software in a forum and you’ll quickly realize that bots are at the centre of many a heated debate. Some say that automation is all rubbish and never really works like it should and others swear by it.

In this article, I introduce three concepts that are essential to understanding the use and misuse of automation bots.

Continue reading →

Affiliate marketing is an attractive business model, although the real reasons for this are rarely stated. They tend to get drowned out by all the hype. Contrary to what your average sales-pitch would have you believe, affiliate marketing isn’t super-easy and it very rarely, if ever, makes anyone rich over night. It also involves actual work, actual investments and actual effort. Just like a “real” business. Go figure. In spite of all this, there are still many reasons to love affiliate marketing. The foremost can be summarized in just one word: Scalability.

Continue reading →