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Marketing vs. Authenticity

Marketing vs. Authenticity

In today’s post, I want to share a video with you and I hope that you’ll share your thoughts with me after you’ve seen it. You see, this is very much a work in progress. It’s probably one of the least planned and least professionally made videos I’ve ever published, but the subject is one that’s very important to me and about wich I just needed to share some thoughts.

What it really comes down to is that I’m working on finding a way to bring good, solid marketing skills and authenticity, honesty and integrity together in my marketing messages.  Watch the video below to see exactly what I’m on about:

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Disappointed With “Make Money Online” Products

I have a confession to make: There are several products sitting on my hard drive that I wanted to review on this blog, but never got around to it. Actually, “never got around to it” doesn’t describe the real issue. I didn’t want to review these products once I had a closer look at them.

In this post, I explain a big problem I see with “Make Money Online” guides and what I want to change on RQR because of this. Also, in case you’re wondering why I didn’t post for a long time, I’ll briefly explain at the end of this post.

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Link Love Friday #02

Every Friday, I list all of the best sites, articles, and cool stuff I found online about online marketing. The emphasis here is on quality over quantity, so you might not find a ton of links, but their all worth following.

See this weeks selection after the break.

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Why Upsells Are Scammy (In My Ratings)

Upsell Image

An upsell is when you offer extensions, expansions, “gold-memberships” or related products to your customers. Often this is done right after the initial purchase (instant upsell) and the reason upsells are so popular is that they often work. A customer who has just agreed to buy your initial offer is quite likely to be willing to shell out a little more cash for the next offer as well. In my reviews, I rate upsells and especially instant upsells as scammy. In this article, I explain why.

Incoming search terms for the article:

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The Difference Between a Scam and a Crappy Product

Cards

Photo by nutmeg

Get-rich-quick products are almost synonymous with scams. Many people believe that this entire market is one big scam and that the only way to make money in it is by ripping off poor, gullible victims that believe you will show them how to get rich. Whether this is true or not is not the subject of today’s post. What I will focus on in this article is the fact that the word “scam” is very often misused and why it’s important to distinguish scams from bad products.

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