That was my first reaction to Perpetual Traffic Formula, or rather the free report, which you can get here and which is the first part of a launch sequence for Ryan Deiss’ next product.

The landing page is really slick and awesome looking and the report itself has great production quality as well. As for the content? Marketing at it’s best.

Read on to see the genius way in which this system is positioned as something new and different in what may well be the most saturated market ever… (video after the break)

The premise is this: “SEO is actually really easy”.

Think about that for a second. How many products are there, that have this basic premise? How many products promise to teach you some super-simple SEO secret? Tons of products have this premise because so many people are after “free” traffic (still need to pay for all the SEO ebooks, so it ain’t exactly free…).

What does Mr. Deiss do to make his product stand out from the crowd? Well, check out the report and be amazed. He brakes down SEO to three factors, one of which is “new” in that no one has talked about it before. Not in a big product, anyway. That element is “activity”. In other words, he says that Google checks for human activity on sites and uses that data to adjust rankings. More human activity equals better rankings.

Is this true? I don’t know. It’s certainly not true that human activity is necessary for good rankings. But whether it helps or not, I honestly don’t know. I’ll be testing it, for sure.

There are a few things that struck me as particularly interesting about the sales-process that’s going on with this product. More on this in the following video:

To get the free report, go here.

How did you like the report? And what about the marketing style? Is it appealing to you?
Finally, do you have any experience with whether on-site activity makes a difference to rankings? I’d love to hear your thoughts.

Cheers,

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In terms of these requirements, blog networks may just be the perfect link-building tool. In this article, I explain what blog networks are, how they work and what their benefits and drawbacks tend to be.

Note: Among the Web2Mayhem videos, there’s also a brief explanation of blog networks.

What is a Blog Network?

As the name implies, it’s a network of blogs. These blogs are all connected to one central hub, your “blog network provider”, if you will. This is usually a fairly expensive paid service that you need to sign up for (more on that, later).

What the blog network does for you is that it allows you to publish articles to lots and lots of blogs.

It usually goes like this: You log in and submit a new article, after picking an appropriate category, entering some tags and inserting a few links into the article body. This article is then sent out to and published on lots of blogs that match the subject of your article (i.e. a health-related article is posted to health-related blogs).

Using a blog network for link building is a bit like article marketing using free article directories, then. Except that it’s way better.

Benefits of Blog Networks

Here are the major advantages that blog networks offer over other kinds of link-building and article marketing:

• Full Control Over Anchor Texts
  You get to choose the desired anchor text and link location and you can also set up different variations of the anchor text (using spinning syntax) to make your link profile look more natural.
• Fewer Restrictions
  Many article directories are very strict about what kind of content they allow. They also usually don’t let you place links within the article body and are restrictive about what you’re allowed to put in your author box, where links are allowed. On blog networks, there are also rules about what you are allowed to post, but it’s much easier to “get away” with salesy content and there are generally fewer restrictions.
• More Links
  Submit your article to an article directory and you get one, maybe two links from the resource box. Submit an article to a blog network and you will see your article published to dozens, if not hundreds of sites, receiving new backlinks every time.

The Receiving End

You might be wondering where all those blogs in the network are coming from. The answer is simple: Each blog network allows you to “plug in” your own sites as well, to receive content from others.

The benefit of doing this is that the sites you plug into the network will then have lots of new content posted to them, all of it relevant to the subject of the sites. In other words, it’s a form of auto-blogging. Of course, those posts contain links to other people’s sites, but you can still monetize the surroundings of the post contents (with AdSense, banners,…). This way, you can conceivably set up a few dozen auto-blogs that will eventually generate some passive income thanks to the constant influx of fresh content.

Downsides of this System?

There can be a few drawbacks to blog networks, but this depends greatly on the network in question. For example, poor moderation and quality control can lead to a network being spammed by very low-quality content with links to porn-sites, viagra-spam etc. This makes the network as a whole suffer, since the auto-blogging end of it only works as long as the content is decent.

Conversely, the quality of the backlinks can suffer if there is poor moderation going on. Links from a bunch of sites that have been flooded and bogged down with spam will likely not help your sites at all (especially if the sites get de-indexed because of the spam).

In short: For a good blog network, good moderation is crucial.

In Conclusion

Blog networks provide a very powerful way to build backlinks and as long as the quality of the network is good, this is definitely a top-notch SEO tool to make use of.

Cheers,

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What is Web2Mayhem? That’s actually not an easy question to answer, because Web2Mayhem includes so many different things. One possible answer is to say that W2M is an all-in-one website promotion system. It includes automatic submission tools, a link-network and a syndication network, keyword research tools a link cloaking and tracking service and a complete step-by-step system for promoting websites.

Does this product deliver or is it spreading itself too thin? Read on to get the full details.

Overview

W2M is a system that has many aspects. Actually, saying that is still an understatement. Below, you find a complete feature list with a brief comment for each item. If you’d like to see some further explanations and more details, check out my Web2Mayhem videos.

Software

• Account Creator
  The Account Creator does what it’s name implies: You enter all of your account info (desired username, password, e-mail, profile-picture etc.) and this tool goes out to 97 different websites and creates accounts for you there.
  A great feature of the Account Creator is that it also uploads a profile-picture and a short bio to all the accounts where this is possible, giving them a human touch.
  –
• RSS Announcer
  The RSS Announcer will take any feed you specify and distribute it to 37 different RSS aggregators online.
  –
• Social Bookmarker
  This program can automatically bookmark any webpages you load into it on a total of 37 different social bookmarking sites like Diigo, Blinklist, Mixx and others.
  –
• Video Sharer
  This tool will upload your video files to a maximum of 17 different video sharing sites like YouTube, Dailymotion, Flyxia and others. Note that for many videos, it won’t make sense to submit to all 17 sites, since some of them are niche-specific and don’t accept videos on every subject.
  –
• Article Distributor
  This program submits your articles to 29 article directories online. Among the directories listed are Ezine Articles, GoArticles, Articlesbase, articledashboard and many more.
  –
• Blog Poster
  The Blog Poster is quite an interesting feature. The Account Creator will create profiles for you on 10 free blogging platforms like Blog.com, Blogger, tumblr and so on. The Blog Poster is the tool you use to submit content to all of those free blogs.
  You can use this to just submit the same articles you’re already distributing to article directories, but you can also make use of the free blogs in additional ways. After all, most of these free blogs allow you to insert links in the body texts, add pictures and videos and generally let you do a lot more with your content than what you can do on an article directory.
  –
• PAD Submitter
  This tool submits PAD files to shareware and freeware directories. Even if you don’t have any actual programs of your own, you can take an ebook and convert that into a PAD file for submission. In this case, you probably won’t get much attention in the form of people actually downloading the files, but you’ll still get backlinks from the websites where your files are listed.
  –
• Podcast Broadcaster
  This program submits your podcast audio files to 14 different podcasting sites. Again, this is something that can get you a lot of exposure and some nice backlinks as well.
  –
• Content Spinner
  The Content Spinner is a relatively simple text-spinning application. It lets you simply mark text you want to create variations for and then manually enter those variations into predefined fields. The program will then insert the correct spinning syntax for you (and you can even choose among four different types of spin code).
  –
• Keyword Corral
  This tool lets you import data from the Google keyword tool and filter and sort it according to what you are looking for. It’s a pretty solid tool and a good addition to the Web2Mayhem system, but it does require quite a bit of manual labour, compared to high-end solutions like Keyword Elite 2 or Market Samurai.
  –
• Web Page Analyzer
  The Web Page Analyzer will check some on-page stats on your site and compare them to the top listed pages for a keyword you specify. You’ll get a rundown of keyword densities, occurrence of the keyword in title, header and META tags etc. The tool can also be used to analyze competitor’s pages before you even enter into the race for ranking for particular keyword.
  –
• Note that for all the submissions that have captcha protection, you can integrate Decaptcher into W2M, if you have an account there (Decaptcher is a paid service).

–

Online Applications

• Syndicate Kahuna
  The Syndicate Kahuna is a network of blogs that you can submit content to. Similar to article directories and the free blogs, this is one more source of backlinks and traffic for your website.
  The only drawback is that you have to spin your text in order to get a good number of submissions (a non-spun article will not be submitted and the more you spin, the more submissions you are eligible for). After I plugged one of my blogs into the Kahuna and started receiving submissions from other members, I came to the conclusion that this is a big flaw in the system: Most of the articles I received were the kind of unreadable rubbish that auto-spinning software produces.
  –
• PAD Software Submitter
  In the W2M members area, you’ll find another PAD submitter which is separate from the desktop software one. It does the same basic thing, but submits to different directories.
  –
• Link Exchange System
  Also part of W2M is a very neat link exchange network. All you need to do is plug a script (or WordPress plugin) into a page on your website (this will be your links-page) and specify your niche. The script will then automatically create a list of links out to other sites relevant to your niche and in return, you get links back from other websites. The system makes sure that all the links are one-way and you get to pick the anchor-texts of the links pointing to your site.
  While links from link-pages may not be terribly valuable, the W2M link-exchange is the easiest and fastest way to get a couple of custom anchor-text backlinks that I’ve ever seen.
  –
• Collaborative Blogs
  As a Web2Mayhem member, you get the option to create mini-blogs on two collaborative blog sites. You can get your own category or subdomain on these blogs and have the advantage of your articles and links appearing on a frequently updated, aged, high-PR and frequently crawled web-property.
  –
• Web 2.0 Co-op
  This is a system that organizes the mutual promotion of social media content among the members. Here’s how it works: You can post “jobs” and see other members’ “jobs”. A “job” could be giving someone’s site a digg or a thumbs-up, rating and commenting on someone’s Squidoo lens or bookmarking a webpage for someone. For each completed job, you get credits which allow you to post your own jobs and thus get your own Web 2.0 content promoted.
  While you will never get thousands of diggs or stumbles just from the Web 2.0 Co-op, the system can give your content a great, initial boost that can make a big difference.
  –
• Redirect Kahuna
  This application is a link cloaking/redirection service that includes detailed tracking.
  –
• Keyword Research Tools
  Additionally to the offline tool (Keyword Corral), there are several online tools you can use for keyword research.

–

The System

If you look at that feature list and think that it all might be a little too much, you’re not alone. When I first saw how extensive W2M is, I expected the whole thing to be pretty chaotic and thought it would take me days just to learn my way around all the tools.

However, Web2Mayhem also comes with a step-by-step system and instructions on how to use it. The system simply runs you through several phases for promoting your website going from finding a niche and keyword to the initial promotion phase and all the way to the “maintenance” phase, which is when your site is ranking #1 in the search results and all you have to do is make sure it stays there.

If you just follow this system, you will be introduced to every one of the features of W2M one by one and there is a document and a video tutorial for each one.

Even though there is a ton of training material to go through, it is very well structured. The only thing I can complain about is that the video presentations could be better, but that’s really nit-picking.

As for the system itself: I found it to be very solid and fairly easy to implement. There’s no doubt that following this system will get your pages ranked. The system is nothing revolutionary in itself, it’s just that the W2M software lets you do a lot more promotion and link-building than you would ever be able to do manually.

–

So, What’s Bad About It?

I’ve been saying an awful lot of good things about Web2Mayhem so far and I’m starting to feel uncomfortable. I hate it when something I write starts looking like a pre-sale.

So, let me put my critic-hat on and tell you some things that could be improved in W2M:

• Flexible Account Management
  W2M has only one set of user-data per account profile. This means that if you already have an account on GoArticles that you would like to submit to and you have another account on articledashboard, but with a different username, W2M can’t submit to both those accounts from the same profile. You’ll have to create separate profiles or create new accounts with identical username/PW combinations.
  It would be nice if there was an “I already have an account here” option.
  –
• All Browser Submissions
  All of the submissions are done in an automated browser window. The only problem with this is that it’s a bit slow, at times. The system works quite well, though, so there’s me nit-picking again.
  –
• Automatic E-Mail Confirmation
  Currently, you have to manually go through all of your mails and confirm the account creations. No fun.
  There are tools that can automatically go through your mails and confirm them. From what I read in the W2M forums, they might already be working on such a solution.

–

Ratings

Fluff-o-Meter

Again, I’m always careful about being too enthusiastic about the products I test, but I really have to say that Web2Mayhem is one hell of a fluff-free zone. The training material gets straight to the point and the entire system is focused on getting results. There’s none of the “I made $X in only X days and you can too!” bullshit that you so often find with make-money-online stuff. It’s all abaut learning how to do things and then doing them. No filler.

Web2Mayhem: Fluff-Free Zone.

–

Spam-Factor

My inbox has not suffered much from signing up to W2M. I do get occasional mails and most of them are at least somewhat promotional in nature but, and this is a big BUT, they usually contain some really good value like webinar and interview invites (and those webinars and interviews are well worth listening to).

Promotion + value = list I don’t mind being on.

–

Scam-Scale

We can go straight to the synopsis-box with this one.

Nothing scammy detected.

–

Overall Rating

The core of Web2Mayhem consists of a very good collection of auto-submission tools and a solid, well laid-out system to follow for promoting your website(s). Just to be clear: You will still have to do work. To make full use of Web2Mayhem, you should ideally have at least one (better several) monetizable sites in place and be willing to write articles and make videos and maybe audio content on a regular basis.

What Web2Mayhem does, is take that content that you create and make the absolute most of it by spreading it far and wide across the interwebs. And if you’ve ever wondered how to best coordinate all of the different properties to which you submit content, you’ll find a very good answer to that in the W2M training manual and videos.

This is for you, if:

• You have money-making websites already and want to get more out of them.
• You know how to build and monetize a website, but lack the tools and/or knowledge to get them ranked in search results.
• You already create content like articles, videos or podcasts and want to ramp up the results you see from them.

This is not for you, if:

• You are completely new to online marketing.
• You have never created a website before.

To sum it all up, Web2Mayhem is a powerful system with powerful tools. Work with it and you will be rewarded.

To learn even more about Web2Mayhem, check out my videos and to see the product itself, click the banner below.

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This post covers the most important basics you need to know about backlinks. Getting backlinks to your web pages is an essential part of search engine optimization (particularly for Google). However, not all backlinks are equal. In this post, I describe the three things that matter most, in terms of backlinks. These three factors are: Amount, value and anchor text.

Note: If you prefer watching a video to reading, scroll down to see my video accompanying this post.

Here’s a short description explaining each of the three factors:

Amount

This first factor is the simplest. The higher the number of backlinks pointing to your site, the better this is for your ranking.

The thinking behind this is simply that every link to your site represents something like a “vote”. Someone linking to your site is basically saying: “Check this out, there’s something worth seeing there.”
And the more people are saying that there’s something worth seeing on your site, the better your site must be.

On a perfectly innocent Internet (what a weird concept), this would be all it takes to determine the rank of websites. But because there are many people with commercial interests online and it’s fairly easy to build links yourself, determining rank based solely on the amount of backlinks would just result in those pages whose owners have the most powerful link-spamming bots working for them to rank highest.

This is where the other two factors come in.

–

Value

This is the most debated and most elusive factor determining website ranks. The value of any given backlink is dependent on many different variables and no one, apart from a few engineers at Google, knows exactly how link value is determined.

Here are some factors we can be pretty certain about:

• Page Authority
  A link coming from a high authority website is more valuable than one coming from a low authority website. How the authority of the website is determined, is an entire subject of its own. You can assume that the more traffic a website is getting, the more people are participating on that website and the higher the Google PR of that website is, the more valuable a link from it will be.
  –
  As example, a link coming from a blog with thousands of subscribers and many people participating in the comments is more valuable than a link coming from a blog that hasn’t been updated in months and sees hardly any traffic.
  –
• Link Location
  Another important factor is where on the page the link is located. For example, a link placed in the footer of a website is less valuable than a link that is part of the main text on the page. The context, and number of other links on the same page also play a part.
  –
  For example, if your link is just one among hundreds a page consisting mainly of links, then it’s not very valuable. However, if the link is one of only a few integrated in the text flow, then it carries a lot of value.
  –
• Link Distribution
  In a greater context, it also matters where your links are coming from. Hundreds of backlinks, all coming from the same domain are probably less valuable than just a handful of backlinks coming from many different sites.

–

Anchor Text

Finally, the anchor text of your links is what determines which keywords you will rank for. For those who don’t know, the anchor text is the text you click on, to follow a link. As an example, here is a link with the anchor text reading “Killer Bunnies”: Killer Bunnies

The anchor text of your backlinks help the search engine spiders decide which keywords to rank your page for. Ideally, you want to get many backlinks that have your targeted keyword as their anchor text. However, you should avoid getting many backlinks that all have the identical anchor text, because this looks unnatural.

For the links you build yourself, I recommend using your keywords in the anchor text in most cases, related keywords in some cases, and something completely unrelated (e.g. “Click here”) in a few cases.

–

Rule of Thumb

The rule of thumb for good backlink building is this: the more natural your backlink-profile looks, the better.

In other words, aim for diversity when you build backlinks. You can’t go wrong with links from different sites, using variations of anchor text and placed in different contexts on the sites.
Also, don’t shy away from getting links from low-authority sites. As long as it doesn’t take you too much time to get those links, even low value links are useful and make your overall link profile look more natural.

–

Video

Here’s the video, where I say the same stuff I wrote in this post:

If you have any more questions about link-building, ask away in the comments section below!

Cheers,

Incoming search terms for the article:

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We all know that we’re supposed to build links in order to get our pages ranking well in the Google results. But how exactly are we supposed to build those links? Of course, you can simply point every link you place in an article resource box, video description or on a bookmarking site at the same page. But there are some slightly more sophisticated strategies that allow you to get a lot more out of your link building efforts.
In this article and the accompanying videos, you’ll learn the basics about link wheels and link pyramids and I also show you the best (free) tool you can use to keep track of your backlink network.

bubbly Way to Keep Track of Your Link Network

This first video introduces you to bubbl.us, a free and easy to use online application that is actually meant for making mind-maps. It just so happens that it’s also extremely useful for keeping track of large link networks.

Growing Sites vs. Minisites

The second video is about the difference between growing sites (authority sites) and minisites. Distinguishing between these two is essential to how you set up your entire backlinking campaign.

Link Wheels

In this video, I explained what a link-wheel is, why it’s supposed to be good for backlink value and why I don’t believe that and therefore never build link- wheels.

Link Pyramids

In the video below, I talk about two different types of link pyramids: One of them is simply a way of categorizing links and the other is a link-building method that you can apply to your website promotion.

I hope you enjoyed these videos and would love to hear some feedback from you. If you have any further questions regarding link building strategies, please let me know. I would love to expand the video series to include some more strategies as well as answers to commonly asked questions.

Cheers,

Incoming search terms for the article:

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Here’s another video I made after a reader made a suggestion to me. Someone recommended the SEO Quake Firefox plugin and asked me if I could make a video about it. I took some time to play around with the tool and liked it quite a bit. Here’s the video I ended up making:

The plugin is mainly a website analysis tool, although it comes with a few features that go beyond that. While I always try to show both sides of a story, I can’t really find anything to complain about with SEO Quake. It’s fast and functional, you can easily deactivate it an re-activate it (so it’s data and toolbar doesn’t annoy you during regular surfing) and it’s completely free.

If you don’t have a program for analyzing websites yet, I recommend you hop over to the SEO Quake homepage and give this one a try.

Cheers,

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Here’s a link to my SEO Elite Feature Videos.

Here’s the link to my written SEO Elite Review.

And you can click the banner below to get your copy of the program.

What’s more important for ranking in Google, on-page or off-page optimization? On-page optimization is concerned with header tags, page titles and keyword density. Off-page optimization is concerned mainly with links pointing to your site and their anchor-text. You’ve probably encountered many opinions about which is more important. In today’s post, I want to introduce Grizzly Brears, a strong proponent of off-page optimization and George Brown, who’s product called Google Sniper is focused almost entirely around on-page optimization. Let’s see what we can get out of this little showdown.

The Bear and the Furniture Mover

Let me start off with a quick introduction of the two proponents I selected. On the one hand, you have Grizzly Brears, a very well known yet elusive online marketer who lives out in Alaska or somewhere like that. Off the map for most people, anyways. He has a blog, where he writes about how to make money online for beginners, and it’s definitely worth checking out. Grizz often emphasises how important it is to get backlinks to your site with optimized anchor texts. What this means is that if you want your website to rank well for the search-term “red fox video”, you want to get a lot of good backlinks that read red fox video.

To give you an example of his stance on SEO, here’s a quote from his blog:

To me SEO means just one thing – keyword targeted backlinks. That’s it. You don’t need to know another thing to rank well in the search engines.

There you go.

On the other side, we have George Brown, an 18-year old who allegedly went from being a furniture-mover to making a very comfortable full-time income from Internet marketing in a very short time. If he has a personal blog, I sure can’t find it, so I’ll just link to Google Sniper, which is his latest product. Google Sniper is an immensely successful info-product detailing George’s own method of building websites and monetizing them.

Here’s a snippet from the introduction in the Google Sniper manual:

…it means you won’t have to do any of the usual tedious work that’s associated with building SEO based sites. That’s right. You don’t need to do any link-building or endless content updating.

As you can see, that’s a pretty stark contrast right there. One says it’s all about backlinks, the other says you don’t need backlinks.

–

Examples (a.k.a. Proof)

Of course, there are examples that “prove” each of these standpoints. The one given by Griz is a great do-it-yourself one: Go to Google and type in “click here” as a search term. You’ll see that the number one ranked site for this keyword is Adobe (either the reader or the flash player download page). Now, go to that site and see if you can find any on-page optimization for the term “click here”.
You’ll see that it’s not in any title tags, it’s not in the page title and in fact, at the time of writing this, the words “click here” cannot be found anywhere at all on that page.

So clearly, those Adobe pages are not on-page optimized for the term “click here”. Yet they rank first out of millions of results. Why? Because from all around the web, people have links saying something like “if you can’t see this, click here to install the newest flash player”. Adobe’s pages are ranking number one and two in Google solely thanks to off-page factors.

What about the other philosophy, stating that on-page optimization matters a lot? Well, I can give you two examples showing how on-page optimization matters.

1. Another do-it-yourself one: Go to Google and type “hkcMjRm” as a search term. You’ll see the top spots pointing to the SEO 2.0 blog, or more specifically the post about using Google as a URL-shortener on that blog.
   This is an extreme example, of course, since the letter combination hkcMjRm was specifically designed to be unique so that Google would always point to that post featuring it. Since the post became quite popular and people tweeted and wrote about it a lot, the SEO 2.0 post is no longer the only result, but it remains the top result. Analytics show that there are zero backlinks with the anchor-text “hkcMjRm”, however. In other words, the only thing Google goes by to rank that page is what it finds on-page.
   -
   So much for “proving” that on-page elements matter. But what about ranking for a real search term?
   -
2. Let’s go back to that “click here” example and do a bit of a backlink analysis. Since I’m lazy, I had Keyword Elite 2 do the analysis for me. Here are the results:

First four positions (as of Dec. 12th 2009):

So far, so good. Obviously, the Adobe pages are completely dominating here, with millions of backlinks to each of them. And most of these are high-quality backlinks too, since many reputable and high-pr sites are pointing to those download pages. A million links from some crappy link-farms wouldn’t have the same effect, of course.

But let’s take a look at the next few results and we’ll see something rather interesting:

See what’s going on here? In positions three and four, we have two pages with a few thousand backlinks, while practically all the other page one entries have links in the millions or at least hudreds of thousands. How does a page with barely 3’000 backlinks outrank one with almost 9 Million backlinks? Again, this is an Adobe page with millions of links. Many of those are going to be coming in from very reputable sources and there’s no shady automated link-building or black hat business going on here. So, how is this possible?

Quite frankly, I don’t know, since I don’t work for Google’s algorithm programming team. What I do know is that www.clickhere.com does have some on-page optimization for the term “click here”. On the ranked page, it is featured in the page title, a couple of times in the text as well as in the meta keywords and meta description. No doubt this plays a part in where the page ends up in the results.

I’m not trying to make a case for either standpoint here, but I’m sure you can see that the above example could be used to make a strong case for on-page optimization. Just looking at the number of backlinks and on-page factors, one could argue that a little bit of on-page work has an equivalent effect to building millions of backlinks.

Don’t let anyone fool you with simple examples like this, however. It’s usually a bit more complicated than that.

–

Now What?

Simply put, we can clearly see that both on-page and off-page factors matter. And to be clear: No one really denies this. Grizz knows and admits that on-page factors can help and George Brown knows and clearly states that you can only rank for certain types of relatively non-competitive keywords without any backlinking whatsoever.

The big debate is generally about how much weight these factors should be given. At the end of the day, the question comes down to: “Should I spend my time optimizing the on-page factors or should I spend it building backlinks?”

You can’t do 100% of everything, so you have to set priorities. The purpose of this post is simply to untangle some of the confusion that can arise when you see how different the opinions of some of the SEO experts are.

The good thing about on-page optimization is that you can set most of it up just once (configure proper header and title-tags). When that’s all set, you can concentrate on the off-page optimization and you should get the best of both worlds. Bottom line is that building good, keyword targeted backlinks works. And so does the GSniper method, when it’s done right (more on that in an upcoming review).

I hope you enjoyed this post. All the best,

P.S.: I have also seen Brad Gosse using the “click here” example. I don’t know where it originated from, but Brad and Grizz aren’t the only prominent proponents of off-page SEO, just like George isn’t the first to suggest targeting low-competition keywords with good on-page optimization. But I had to pick someone, right?

EDIT: I managed to find George’s personal blog. See George’s Internet marketing blog right here.

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Here are today’s recommendations:

• Google Personalized Search on SEO 2.0
  There were two insightful posts into the recent Google upgrade, making personalized search based on the search history, a standard for all Google users. This is the case, even if you aren’t logged into a Google account. The first post is a list of ways in which personalized search affects SEO and the second one contains some ideas on how to use personalized search to your advantage.
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• Great Content Does Not Make for Great Rankings (by itself) – SEOmoz
  Very interesting post on SEOmoz about the sometimes unfortunate fact that “build it and they will come” rarely applies in the online world. Just having great content will not automatically lead to good rankings and this post explains why.
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• Mark Lyford’s Millionaire Challenge
  Mark is a guy who’s seen some ups and downs in his time. He used to make tons of money, then got in dept and even spent time in prison. On the day of his release, he embarked on a personal challenge to make a million dollars. On his blog, you can follow his progress daily. Very interesting to see someone who’s been around the block build an online business from scratch. Definitely worth checking out.

And that’s it for this week’s roundup.

Have a great weekend!

Search engine optimization is a multi-layered and complex task. While there are many ways to do all the necessary research and backlinking for free, a decent tool can go a long way towards making an SEO’s job easier. SEO Elite v4.0 is such a tool designed by Bryxensoft. It offers the user a whole slew of features designed to make ranking well in search engine results an easier and more transparent job. Read this extensive review to find out what the strengths and weaknesses of this tool are.

Overview

SEO Elite used to be a lot more expensive than it is now, at the time of writing this. The price has come down over time since the tool is no longer the newest hype. But it’s age doesn’t mean it’s less useful than it ever was.

What Does it Do?

The program consist of eight different “projects”, each of which is a separate tool. If you want to see exactly what each of these features have to offer, check out my extensive videos here.

Here is a run-down of all the features:

• Project 1: Backlink Analysis
  The backlink analysis tool in SEO Elite will try to find all the backlinks pointing to any site you specify and gathers very detailed information about these links. On the one hand, this can be useful for analysing your own websites and seeing if the links you are building are being registered. More interestingly, you can use this tool to analyze your competitor’s websites. The analysis tool shows you exactly how many links they have, what PR the linking sites have, from how many different IP addresses they are coming and whether they have “nofollow” attributes.
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• Project 2: Finding Potential Link Partners
  Based on a keyword or a competitors website, project number two in SEO Elite seeks out websites in your niche that might be potential link-partners. Not only that, it also seeks out the contact-info for each site and you can submit e-mails requesting a link exchange to all of the addresses found, directly in SEO Elite. Obviously, this could be abused as a spam tool to a certain extent, but if it’s used wisely then this module can certainly be useful.
  You can also use project 2 to search for link directories. Since directories (apart from DMOZ and the Yahoo directory) are usually unable to provide valuable backlinks, I did not pay much attention to this feature.
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• Project 3: “Allintitle”, “Allinanchor” and “Allintext” Search
  This is quite a simple little feature: You can do “allintitle”, “allinanchor” and “allintext” searches for any amount of keywords you like. SEO Elite then lists the natural (broad search) results vs. the “allin-“ search specified. This is just another way of analyzing competition strength in detail. For example, you might find several backlink-strong websites listed for a keyword you have your eye on. If an “allintitle” search shows that most of those sites aren’t optimized for your exact keyword, you can get an idea of how to compete against them.
  This is really the most rudimentary of SEO Elite’s features, since the “allin-“ searches can be very easily performed within Google as well. However, it’s not a bad option to have.
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• Project 4: Check Backlinks from Linking Partners
  This feature is useful if you are exchanging links with many different partners, assuming that you are using link-pages. The backlink checker in SEO Elite follows every link on a specified link-page and then checks if the sites you are linking to are still linking back. You can also set it up for three-way links (i.e. checking if the partners are linking back to a third site).
  Since I don’t use link-pages and I believe they are practically valueless nowadays, this is a bit of a non-feature for me.
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• Project 5: Track Your Rankings
  This is my favourite feature in SEO Elite: Project number five is a great rank-tracking tool. Enter as many domains as you want to monitor and all the keywords you are trying to rank for. The program will then go to the major search engines and search for your pages in the listings. It searches 1000 results deep and reports where each of your web-pages is ranking for the keywords you are targeting. It also displays the results in a graph so that you can easily see your rankings change over time.
  This feature is excellent and in my opinion, anyone serious about SEO needs to use some sort of rank tracking tool.
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• Project 6: Check Indexation
  Project 6 is another quite simple feature: Specify one or several websites and this tool goes to the search engines (Google, Yahoo and Bing) and checks how many pages of your site are indexed on each one. Just like project 3, this is something that can easily be done manually. However, it’s quicker to do it in SEO Elite for several sites in one go and it’s a nice feature to have.
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• Project 7: Find Authority Sites
  As far as I can tell, the original idea behind this feature was to find high-value link-partners. Here’s how it works: You specify a keyword and the program looks up the top ten listed sites for that keyword (in the search engine of your choice). Then it looks for sites linking to several of those top sites. You could then try to get links from those sites (the ones linking to the top-ranked sites).
  In practice, for money-making sites, I find that most of the sites found are sites where you build your own links – article directories, DMOZ and Yahoo directory, web 2.0 sites etc. This doesn’t render the project useless. It’s simply another way to estimate competition strength for your keyword (e.g. lots of Yahoo and DMOZ-listings = bad).
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• Project 8: Article Submission
  Article submissions are a great way to build some backlinks and get some traffic (if done properly). SEO Elite’s article submitter is practically identical to the one I’ve already written a review on (also: videos). It is a semi-automatic submitter and as such, requires your presence to do the submissions. Not so great. It also doesn’t let you do any article spinning, which is too bad.
  In short, there are too many superior alternatives for project 8 to really be worth a closer look.

Is it Useful?

Out of the eight available tools, I doubt anyone will really use each one on a regular basis. In fact, to me personally, projects 2, 4 and 8 are pretty much useless.

Projects 3 and 6 are nice to have, but I wouldn’t buy anything just to do some stuff that I can do almost as easily by typing a simple command in Google.

That leaves us with projects 1, 5 and 7 to make or break a recommendation for SEO Elite.
Projects 1 and 7 make for the most automatic, quick and in-depth competition analysis I have ever done. It’s one thing to know traffic volume and an estimate of competing pages (which is the info you can get for free from Google) but it’s a completely different story to know all the backlinks, IP diversity, anchor-texts, and PR passed to your competitor’s sites. You can also dig deeper for each site, to find out things like domain age, keyword density, Alexa rankings and much more.

In just a few minutes, SEO Elite can give you an incredibly detailed overview of what your competition is doing to achieve those top listings. Even as a learning tool, this is invaluable. Check out the results for any competitive niche, go take a look at the top ranking sites and run them through projects 1 and 7. You can learn so much about SEO and website ranking, just from doing this a few times that it alone almost justifies buying the product.

Project number 5 is a solid rank-tracking tool. I like that it goes very deep into the results to find your sites, so even if you are just starting out with a website and still listed on rank 900 or thereabouts, the position will be picked up and you can watch the progression of your pages through the ranks. Rank-tracking is very important for good SEO. Apart from the obvious benefit, it can also be a great motivator since it gives you a more direct feedback on whether or not your backlinking and website promotion efforts are paying off, compared to just watching your traffic stats.

Ratings

Spam-Factor

The spam-factor is almost non-existent, here. I do get the occasional mail from Brad Callen and most of the mails are sales-pitches. BUT, the mails are infrequent, non-pushy and every now and then there is a genuinely great offer to be found among the mails (like heavy rebates on Bryxensoft products). I rate this a two out of five Spams since you do get salesy mails but they are very non-annoying.

Scam-Scale

No scamminess to speak of. You will be shown an upsell-page once you order SEO Elite, but it’s not terribly pushy and it’s not of the annoying kind (“what you just bought is actually crap, buy this instead!”). I rate this a one out of five on the scam-scale.

Overall Rating

SEO Elite has some non-essential features (at least, for my use), but the ones it gets right are absolutely brilliant. As described above, I simply love what the backlink analysis can do and rank tracking is absolutely essential. There is another factor that makes me recommend SEO Elite: The price. A one-time payment of under $50 is really not that much to ask for such a piece of software. I know I’ve spent that kind of money on less valuable things…
If you are already making money with affiliate programs, you know you can earn this kind of money back very quickly. If you are a complete newbie, you might want to wait until you’ve made your first few sales and then use some program like SEO Elite to ramp up your efforts.
Overall, SEO Elite gets a four out of five from me.

This is for you if:

• You are looking for a good and easy way to do in-depth analysis of market-competition
• You want to keep track of your and your competitors rankings automatically
• You want to keep tabs on your indexation and backlink building efforts

This is not for you if:

• You already have a good rank-tracking tool
• …and have competition analysis covered
• The price is not something you can get back quickly with your marketing efforts/existing sites

Click the banner below to get your own copy of SEO Elite.

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