As you may already know, I personally like to use WordPress for building all kinds of marketing sites. From blog-style sites to squeeze-pages or sales-pages, with the right themes and plugins, WP can be the ideal platform for any kind of website.

In today’s review, I take a look at a new plugin called WP Split Test and as the name implies, this tool helps you set up and track split tests on your WordPress websites.

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Split-testing, sometimes also called A/B testing, is the process of testing two or more variations of a webpage against each other in order to determine which one performs better. The goal of split testing is simply to find out how to structure your page so that you can get more clicks, more conversions, more sign-ups or whatever else may be the purpose of the site.

Read on for to learn how and what to test.

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Well, by now it’s clear that LLF won’t be a weekly feature. I simply don’t find enough “worthy” posts and/or don’t spend enough time browsing the online marketing related Interwebs, to come up with enough material.

Be that as it may, I will still gather useful posts and resources and post them up on a Friday once I’ve found several.

Without further ado, here’s today’s collection: